MSc International Business and Marketing - De Montfort University
MSc International Business and Marketing - De Montfort University
International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability.
Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context.
Key features
• You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
• During the programme you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.
Course Module
Semester 1 : May - Aug 2024 @ RSU (RSU Tower - Sukhumvit 31)
• International Business Management in Digital Era
• Digital Entrepreneurial Finance
• Advanced Digital Marketing
• International Marketing Communication and Media
• Research in Action (Non-credit)
Semester 2 : Jan - May 2025 @ DMU
• Critical Management and Organisation Studies
• International Marketing
Semester 3 : Jun - Sep 2025 @ DMU
Choose one of the following:
• Dissertation
OR
• Consulting Project
**Please Note : some modules may be subject to change due to unforeseen circumstances.
Careers / Further study
Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.
Accommodation
The Student Accommodation (Halls of Residence)
● DMU-owned/managed halls: Single bed with shared bathroom starts from £99 - £110/week (approx. 39 – 42 weeks)
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses. ** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
• Application deadline
31 Mar 2024
• 1st Installment Due Date
31 Mar 2024
• Interview Entrance Examination
6 Apr 2024
• Entrance Result
7 Apr 2024
• Instruction Begins
29 May 2024
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).