Marketing is fundamental to business success! Everyday marketing impacts our lives in hundreds of ways. It can even be argued that everyone needs marketing skills as you have to be able to market yourself to employers when job-seeking. The cutting-edge Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. Further the course demonstrates how to use this understanding to make more effective marketing decisions.
Underpinning many of these marketing decisions is marketing research, which is an important means through which all types of organisations can obtain reliable and valid information about their markets, customers or clients. Creating a marketing strategy enables an organization to concentrate its resources, human and financial on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
You will be taught by marketing academics who are leaders in their field; from a Marketing department acknowledged as Australia’s leading institution (The Australian; The Research Magazine, 26 September 2018). This degree is available on a full-time or part-time basis at the Wollongong and Sydney campuses.
Course Module
- • Financial Management
- • Marketing Management
- • Integrated Marketing Communication
- • Management and Organisational Behavior
Semester 2-4 : Not Available @ UoW (Sydney/ Wollongong)
- • Operations Management
- • Digital Marketing
- • Social Marketing
- • Marketing Strategy
- • Consumer Behaviour
- • Marketing Communications
- • Research for Marketing Decisions
- • Digital Marketing
- • Creating and Marketing New Products
- • International Marketing Strategy
- • Strategic Brand Management
- • Decisioning and Analytics for Next Best Action Marketing
- • Strategic Brand Management
- • Supply Chain Management
- • Global Business Practice**
**after completed 36 credits
Please note: some modules may be subject to change due to unforeseen circumstances.
Why choose this course
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of the course. Students graduating from this course will be able to:
1. Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
2. Synthesise relevant marketing principles and concepts in a business context.
3. Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
4. Plan and execute a substantial research-based strategic marketing project.
5. Apply principles of social responsibility when critically evaluating situations and making business decisions.
6. Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
7. Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Accommodation
• Accommodation on campus (Shared bathrooms): starts from AU$224/week
• Accommodation off campus (En-suite): starts from AU$295/week (FREE shuttle bus to the campus)
• International students are allowed to work up to 40 hours per fortnight during term time and full-time working during vacations period.
Additional Fees:
● Student Services and Amenities Annual Fee: Wollongong AU$313/Sydney AU$156.50
● Oversea Health Cover (OSHC) is a compulsory requirement for a student visa [AU$425.70 (9 months)
● Student visa fees (Please check with the Australian Immigration)
Tuition Fees
| • 1st Installment | 150,000 THB |
| • 2nd Installment | 450,000 THB |
| • 3rd Installment | 450,000 THB |
| Total | 1,050,000 THB |
*International students (Non-Thai students) will be added THB 25,000
Admission Calendar
| • Application deadline | TBA |
| • Interview Entrance Examination | TBA |
| • Entrance Result | TBA |
| • 1st Installment Due Date | TBA |
| • Instruction Begins | TBA |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 6.0 or higher in each component (reading, writing, listening and speaking).
คลิกดูข้อมูลมหาวิทยาลัย
สอบถามข้อมูล: โทร 098-285-6114, 088-022-2701
เวลาทำการ
วันจันทร์ - วันศุกร์ เวลา 10:00-19:00 น.
วันเสาร์ - วันอาทิตย์ เวลา 09:00-17:00 น.
OFFICIAL LINE: @rsustudyabroad Email: info@rsustudyabroad.com
