MSc International Marketing - Robert Gordon University

เรียนต่อต่างประเทศ

Master Progression Programmes

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

STAGE 1
You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.

STAGE 2
You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the master's dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

STAGE 3
The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Course Module

Semester 1 : May - Aug 2024 @ RSU (RSU Tower - Sukhumvit 31)

• Research Methodology for Digital Business
• Advanced Digital Marketing
• International Marketing Communication and Media Management
• Digital Entrepreneurial Finance
• Research in Action (non-credit)

Semester 2 : Sep - Dec 2024 @ RGU

• Strategic Digital Communications
• Marketing Strategy
• Consumer Branding

Semester 3 : Jan - Jun 2025 @ RGU

• Dissertation

**Please Note : some modules may be subject to change due to unforeseen circumstances.

Applied learning

PLACEMENTS
You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.
PLACEMENTS AT RGU>>

Careers / Further study

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include Marketing Manager, Brand Manager, Global Marketing Executive, Director of Advertising.
CAREERS>>

Accommodation

Accommodation on campus (RGU Accommodation)
   ● Single standard room (Shared bathroom) from £85/week (approx. 37)
   ● Single En-suite room (Single with bathroom) starts from £121.50/week (approx. 37 - 49 weeks)


* For more information, please visit >>> https://www.rgu.ac.uk/life-at-rgu/accommodation

Tuition Fees

• 1st Installment	150,000 THB
• 2nd Installment	200,000 THB
• 3rd Installment	220,000 THB
Total	570,000 THB

** Notice of Tuition Fees change: Tuition fees may be changed from this fee for the year 2024 due to the updated academic year 2024 from Robert Gordon University.

*International students (Non-Thai students) will be added THB 25,000

** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.

Admission Calendar

• Application deadline	28 Apr 2024
• Interview Entrance Examination	28 Apr 2024
• Entrance Result	11 May 2024
• 1st Installment Due Date	12 May 2024
• Instruction Begins	29 May 2024

English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).

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