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Joint Programs
MSc Business with Marketing Management - Robert Gordon University
MSc Business with Marketing Management - Robert Gordon University
This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.

It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.

All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors.

You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making.

At Aberdeen Business School, we are in the business of changing your tomorrow.

STAGE 1 
You will develop an understanding of how and why business operates and extend your knowledge of the basic elements and techniques of change and resilience. You will focus on an organisation’s marketing strategy, whilst reinforcing your professional and transferable skills through interpersonal communication and teamwork.

STAGE 2
You will critically review and manipulate a range of analytical tools to support strategic decision-making. You will learn to use tools and techniques associated with managing the finances of an organisation and further your expertise in marketing via a focus on digital marketing and on the marketing of innovation.

STAGE 3
The Capstone module is designed to provide you with an opportunity to integrate master's level knowledge and skills by independently working on an applied academic study or business consultancy project from a degree related discipline. Personal and professional skills such as research, oral presentation and teamwork will be developed.

Course Module

Semester 1 : Sep - Dec 2022 @ RSU (RSU Tower - Sukhumvit 31) 
  • • Management and Organizatinal Behavior
  • • Business Research Methodology
  • • Integrated Marketing Communication
  • • Marketing Management
Semester 2 : Jan 2023 @ RGU
  • • Business Strategy
  • • Finance for Managers
  • • Business Marketing and Innovation
  • • Digital Martketing

Semester 3 : May 2023 @ RGU
  • • Dissertation
**Please Note : some modules may be subject to change due to unforeseen circumstances.

Applied learning

CAPSTONE
You are encouraged to apply for live Capstone consultancy projects which are sourced locally and are advertised through our Professional Enrichment hub. You are also able to negotiate and source your own consultancy host organisation in discussion with the Professional Enrichment Hub.

Careers / Further study

This course is for new graduates or experienced professionals who wish to have a career in business. You may be from a non-relevant (i.e. non business) academic or professional background. It is also for those already working in business, at a junior or middle manager level, and seeking to progress their career with reinforced skills in modern approaches to marketing. If you are looking to enter this field and have no relevant formal qualifications, this course will allow you to gain the necessary expertise.

Accommodation

Accommodation on campus (RGU Accommodation)
   Single standard room (Shared bathroom) from £85/week (approx. 37)
   Single En-suite room (Single with bathroom) starts from £121.50/week (approx. 37 - 49 weeks)
                                                                                                                                                    
* For more information, please visit >>> https://www.rgu.ac.uk/life-at-rgu/accommodation 

Tuition Fees

•  1st Installment 150,000 THB
•  2nd Installment 200,000 THB
•  3rd Installment 220,000 THB
   Total 570,000 THB

*International students (Non-Thai students) will be added THB 25,000

** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.

 

Admission Calendar

•  Application deadline 10 Jul 2022
•  Interview Entrance Examination 16 Jul 2022
•  Entrance Result 17 Jul 2022
•  1st Installment Due Date 25 Jul 2022
•  Instruction Begins 15 Sep 2022

English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language. 
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).

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