By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Studying MSc Brand Management at ARU is a great way to develop your career, sharpen your skill-set and learn more about a subject you love.

• • Advanced Digital Marketing
• • International Business Strategic Management
• • International Business Management in Digital Era
• • International Marketing Communication and Media Management
• • Research in Action (Non-credit)
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• • Principles of Marketing Management
• • Personal and Digital Branding

• • Marketing Major Project

Completing our MSc Brand Management will furnish you with the skills that marketing professionals need to work in a range of sectors and organisations. These skills are in high demand in the fast-paced digital environments that marketing teams work in.

As a graduate, you could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.

Accommodation on campus (approx. 40 weeks)
- En-suite starts from £170/week
- Twin starts from £120/week

Accommodation off campus (approx. 42 – 51 weeks)
- En-suite starts from £185/week
- Studio starts from £200/week


* For more information, please visit >>>  https://aru.ac.uk/student-life/accommodation/accommodation-in-cambridge