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Master Progression Programmes
MSc Brand Management - Anglia Ruskin University
MSc Brand Management - Anglia Ruskin University

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Studying MSc Brand Management at ARU is a great way to develop your career, sharpen your skill-set and learn more about a subject you love.


 

Course Module



Semester 1 : May - Aug 2024 @ RSU (RSU Tower - Sukhumvit 31)
  • • Advanced Digital Marketing
  • • International Business Strategic Management
  • • International Business Management in Digital Era
  • • International Marketing Communication and Media Management
  • • Research in Action (Non-credit)

Semester 2 : Sep - Dec 2024 @ ARU - Cambridge
  • • Principles of Marketing Management 
  • • Personal and Digital Branding

Semester 3 : Jan - May 2025 @ ARU - Cambridge
  • • Marketing Major Project

**Please Note : some modules may be subject to change due to unforeseen circumstances.


 

Careers / Further study

Completing our MSc Brand Management will furnish you with the skills that marketing professionals need to work in a range of sectors and organisations. These skills are in high demand in the fast-paced digital environments that marketing teams work in.

As a graduate, you could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.



 

Accommodation

 

Accommodation on campus (approx. 40 weeks)
- En-suite starts from £170/week
- Twin starts from £120/week


Accommodation off campus (approx. 42 – 51 weeks)
- En-suite starts from £185/week
- Studio starts from £200/week



* For more information, please visit >>>  https://aru.ac.uk/student-life/accommodation/accommodation-in-cambridge

 



 

Tuition Fees

 
  •  1st Instalment   150,000 THB
  •   2nd Instalment   250,000 THB
  •   3rd Instalment   170,000 THB
      Total   570,000 THB

*International students (Non-Thai students) will be added THB 25,000

** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.



 

Admission Calendar

 
  •   Application deadline 31 Mar 2024
  •   1st Instalment Due Date 31 Mar 2024
  •   Interview Entrance Examination 6 Apr 2024
  •   Entrance Result 7 Apr 2024
  •   Instruction Begins 29 May 2024




English Language Requirements

If English is not your first language you will need to be able to show you have the required level of English language. 
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).



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