In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business.
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course, which draws upon contemporary developments in international marketing, should give you the chance to explore the skills which may be needed to work within an international businesses, using marketing to drive growth and business success.
The aim of the course, which is currently accredited by the Chartered Institute for Marketing, is to try to prepare you for potential future jobs in international marketing management upon successful completion. We will endeavour to prepare you to be a professional marketing practitioner, ready to oversee large scale marketing strategies and campaigns that could span multiple countries and regions. You will explore the theoretical knowledge, skills and personal attributes which may be required when considering a future career as a manager in an international marketing position, leading multi-functional teams to achieve business growth. Successful graduates should be adaptable and proactive specialists, capable of entering the workforce at management level.
Course Module
Semester 1 : Not Available @ RSU (RSU Tower - Sukhumvit 31)
- • Strategic Management
- • Integrated Marketing Communication
- • Business Research Methodology
- • Marketing Management
Semester 2 - 3 : Not Available January / May @ Coventry University
- • Digital Marketing Strategy
- • Service Operations
- • International Brand Management
- • Global Marketing
- • Global Professional Development Consultancy
- • Postgraduate Dissertation/Consultancy Project
**Please Note : some modules may be subject to change due to unforeseen circumstances.
Applied learning
By studying MSc International Marketing Management, you will explore a variety of topics related to international marketing and marketing management.
You will have the chance to develop many transferable skills, which should prove useful for the workplace, such as producing a situation analysis for a client, pitching a campaign, producing and critiquing a concept map and completing simulated exercises.
The course offers you the opportunity to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities.
Business acumen will be tested through a range of innovative assessments. For example, you may be required to complete a brand manual for a client and critically examine and apply the marketing planning framework to develop both the operational and strategic focus for organisational strategy. Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan.
Additionally, you will examine consumer behaviour, which we believe is key to understanding global consumer behaviour, one of the factors that underpins many marketing activities, service provision, digital choices and policy formulation.
Careers / Further study
This course has been designed with employability in mind, with the Project module offering you the opportunity to apply for an industry-based internship (subject to availability and additional fees) or conduct research, aiming to help you better understand how international marketing fits into the efforts of real businesses.
The international focus of the course, fostered by an international teaching staff and student body, international case studies, and the possible opportunity for international experiences, may provide you with the opportunity to stand out from the crowd of graduates entering the international marketing sector, upon successful completion of the course.
The course also aims to develop your critical understanding, interpretation and application of data and the implications on marketing decision making and budget planning, key focus areas within modern marketing. The course will encourage the early researcher and the student wishing to progress to PhD study, as well as those interested in a career in management within international marketing.
You will have the support of work placement and employment advisors who have an extensive network of employers with a wide range of internship possibilities. The employment support team also aims to support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Talent Team provide a wide range of support services to help you plan and prepare for your career.
Where our graduates work
Previous graduates on similar courses have secured positions in marketing areas such as brand management, creative advertising development, marketing associate professionals, buyers and procurement officers, managers and proprietors in other services, management consultants and business analysts, sales accounts and business development managers, managers and directors in retail and wholesale.
Some of our recent marketing graduates from similar courses are working with organisations such as Valeo, McCann-Erickson, Minority Group Support Services, Danco, IPU (Inter-Parliamentary Union), King Power, Dongguan Television, BMW, Dyson, IKEA, SmartSpotter (Hamilton Bright Group), Dukes International as well as owning their own companies.
Accommodation
Accommodation on campus
● Standard Studio from £165/week (approx. 50 weeks)
* For more information, please visit >>> https://www.coventry.ac.uk/life-on-campus/accommodation/
Tuition Fees
| • 1st Installment | 150,000 THB |
| • 2nd Installment | 300,000 THB |
| • 3rd Installment | 340,000 THB |
| Total | 790,000 THB |
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
| • Application deadline | TBA |
| • Interview Entrance Examination | TBA |
| • Entrance Result | TBA |
| • 1st Installment Due Date | TBA |
| • Instruction Begins | TBA |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).
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OFFICIAL LINE: @rsustudyabroad Email: info@rsustudyabroad.com
