ARU-MBA Digital Marketing
MBA Digital Marketing – Anglia Ruskin University (Cambridge, UK)
The world of digital marketing is bigger and faster-moving than it’s ever been. On this course, you’ll explore the latest digital marketing tools and strategies and gain a thorough grounding in data analytics.
By developing your own strategies and analysing real-life campaigns, you’ll gain experience that’s directly applicable to today’s digital marketing workplace. You’ll also develop skills in finance, management, and organisational psychology, helping you move up the career ladder.
On this course, you’ll explore digital marketing tools and strategies from data selection through to choosing and monitoring key performance indicators.
You’ll also study strategy and leadership, looking specifically at the design, implementation and analysis of management frameworks to identify a competitive position. Along the way, you’ll develop an entrepreneurial mindset.
You’ll complete your MBA with a Postgraduate Major Project – a substantial research project focused on a relevant topic of that interests you.
Course Module
- International Business Management in Digital Era
- International Marketing Communication and Media Management
- Advanced Digital Marketing
- Global Management and Organizational Behavior
- Research in Action (non-credit)
- Finance for Decision Making
- Management and Strategy
- Digital Marketing, Data and Analytics
- Entrepreneurial Action (Major Project)
Some modules may be subject to change due to unforeseen circumstances.
Accommodation
- On-campus (approx. 40 weeks) – En-suite from £184/week
- Off-campus (approx. 42–51 weeks)
- En-suite from £207/week
- Studio from £230/week
Accommodation details and fees may change annually. Please refer to the ARU official website for updates.
Tuition Fees
- 1st Instalment: 150,000 THB
- 2nd Instalment: 300,000 THB
- 3rd Instalment: 225,000 THB
- Total Tuition Fee: 675,000 THB
For International Students (Non-Thai Student) Only
*** International students (Non-Thai nationals) will be charged 25,000 baht for the Extra fees on the 1st Instalment fee
*** International students (Non-Thai nationals) are required to have the Thai student visa / ED Plus visa before starting semester 1 in Thailand. (We cannot change the Tourist visa to the Thai Student visa in Thailand).
Minimum living cost: £1,171/month.
Students may work up to 20 hours/week during term time and full-time during vacation.
