MSc International Marketing
Sheffield Hallam University (UK)

Gain professional marketing skills for future employment in global settings. You will learn to evaluate complex international marketing scenarios, develop strategic marketing plans, understand market changes in a fast-moving industry, and strengthen your analytical and critical research capabilities.

The MSc International Marketing is for students who want to develop a career in businesses that operate globally. You’ll gain the marketing knowledge and skills to be an effective and responsible manager in dynamic marketing environments, equipping you to meet the varying needs of businesses while growing your network of international contacts.

This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. The course develops the specialist knowledge, understanding and skills associated with the professional and managerial functions of international marketing.

You’ll gain a thorough understanding of marketing theories and how to apply them to a real-world context. These include international marketing strategy, contemporary communication planning and consumer behaviour in dynamic environments – with an emphasis on digital marketing theory and application.

You’ll work with peers on a marketing simulation exercise while developing your professional skills with a team of tutors who have a wealth of professional marketing and academic experience.

Industry specialists have helped to design your course – helping you graduate with the skills employers seek. Our teaching strategies are grounded in contemporary academic research, with a strong emphasis on the practical challenges faced by global organisations.

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