UWE-MSc Digital Marketing
MSc Digital Marketing
University of the West of England (UWE Bristol Business School)
Our MSc Digital Marketing introduces you to core areas like emerging technologies and data-driven strategies, equipping you with technical and strategic skills for modern marketing. You'll develop transferable skills and ethical decision-making to tackle contemporary business challenges. Advance your career as a full-stack digital marketer, learning from leading marketing professionals in Bristol's fast-growing digital hub.
Designed in collaboration with employers, the MSc in Digital Marketing is delivered by industry experts. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate.
We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path.
Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth. This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skillset and develop your personal unique selling point.
You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference.
Graduates will be well prepared for a successful career in digital marketing across various industries.
Open to graduates from all backgrounds, this MSc provides a solid foundation in digital marketing and shows how business functions interrelate to gain a competitive advantage.
If you're already working in a digital marketing role, the practical skills you gain will improve your performance in your current role and enhance your future prospects.
Course Module
- Digital Entrepreneurial Finance
- International Marketing Communication and Media Management
- International Business Strategic Management
- Global Management and Organizational Behavior
- Research in Action (Non-credit)
-
Digital Marketing
View Digital Marketing module details
Overview
This module defines what it means to operate within the digital world of marketing. It will introduce the student to contemporary and emerging technologies utilised by the modern-day marketer. It allows students to develop an understanding of digital marketing techniques, technologies, tools, business practices and aids in building relevant industry skills.
Educational Aims
The aim of this module is to give students the skills and knowledge to work effectively as a digital marketing professional. This includes developing skills in applying digital marketing tools and emerging technologies, working effectively in teams, and confidently pitching ideas and solutions to stakeholders.
In terms of intellectual skills and knowledge, students will learn how to use data critically to inform strategic decision-making, develop and execute comprehensive digital marketing strategies and apply analytics to measure and optimise performance. They will also develop the reflective practice skills to evaluate their own professional skills and values.
Outline Syllabus
Through the syllabus, students will develop their professional knowledge of digital marketing techniques and tools using models, frameworks and theory in addition to industry case studies.
The syllabus will include but is not limited to:
- Digital Marketing fundamentals
- Digital Strategy and Planning
- Emerging technologies in Digital Marketing (Artificial Intelligence, Blockchain, Augmented and Virtual Reality)
- E-commerce and Conversion Optimisation
- Traditional Digital Skills such as Search Engine Marketing and Search Engine Optimisation
- Data Analytics
- Social Media Marketing and Management
- Content Marketing
- Ethics and Security in Digital Marketing
- Customer Relationship Management
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Career Catalyst: Developing Skills for Long Term Success
(Studying both Tri2 & Tri3) -
Project 1 : Choose One the following Module
- Marketing Project: Group Project Challenge
(Research Project)
OR
- Enterprise Project: Concept Development
- Career Catalyst: Developing Skills for Long Term Success
-
Project 2 : Choose One the following Module
- Management Project: Individual Project Challenge
(Research Project)
OR
- Enterprise Project: Business Realisation
Some modules may be subject to change due to academic or operational requirements.
Accommodation
- Accommodation on campus (Frenchay Campus): En-suite starts from £211/week. (approx. 42 – 51 weeks)
- Accommodation in the city centre (City Campus): En-suite starts from £175/week, Studio starts from £225/week. (approx. 42 – 51 weeks)
Accommodation details and fees may change annually. Please refer to the UWE official website for updates.
Tuition Fees
- 1st Instalment: 150,000 THB
- 2nd Instalment: 200,000 THB
- 3rd Instalment: 280,000 THB
- Total Tuition Fee: 630,000 THB
For International Students (Non-Thai Student) Only
*** International students (Non-Thai nationals) will be charged 25,000 baht for the Extra fees on the 1st Instalment fee
*** International students (Non-Thai nationals) are required to have the Thai student visa / ED Plus visa before starting semester 1 in Thailand. (We cannot change the Tourist visa to the Thai Student visa in Thailand).
Minimum living cost: £1,171/month.
Students may work up to 20 hours/week during term time and full-time during vacation.
Start your journey
with US
ดาวน์โหลดรายละเอียดหลักสูตร Joint Master Programmes ปริญญาโทต่างประเทศ หรือพูดคุยกับทีม RSU Study Abroad เพื่อวางแผนเรียนต่อติว และการยื่นเข้ามหาวิทยาลัย อย่างมั่นใจ ตั้งแต่วันนี้
ABROAD
Bangkok 10110
Mon–Fri 10.00–18.00
Sat–Sun 9.00–17.00
088-022-2701 · 098-285-6114
LINE: @rsustudyabroad
7 minutes walk from BTS Asoke & MRT Sukhumvit
