UWE-MSc Marketing and Marketing Communications
MSc Marketing and Marketing Communications
University of the West of England (UWE Bristol Business School)
Our MSc Marketing and Marketing Communications equips you with the comprehensive skill set needed to create impactful campaigns, develop strategic communication plans and deliver commercial communications that resonate with diverse audiences across a wide variety of digital media channels. You'll learn to balance creativity with analytical insights, ensuring your communication strategies are both innovative and data-driven.
You'll learn how to engage audiences through both written and visual media, building your skills across a variety of industry-standard media production and design software tools.
Designed in collaboration with employers, the MSc Marketing and Marketing Communications at Bristol Business School is delivered by industry experts, many of whom are active in business management-related research. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate.
We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path. Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth.
This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skill set and develop your personal unique selling point.
You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference.
Graduates of MSc Marketing and Marketing Communications will be equipped for a wide range of roles within the marketing communications, advertising and media industries. Whatever your backgrounds, you'll be prepared to work in areas such as brand management, creative strategy, digital marketing, media planning and public relations across diverse sectors.
Course Module
- Digital Entrepreneurial Finance
- International Marketing Communication and Media Management
- International Business Strategic Management
- Global Management and Organizational Behavior
- Research in Action (Non-credit)
-
Communication Strategies and Brand Engagement
View Communication Strategies and Brand Engagement module details
Overview
This module introduces students to the fundamental principles of marketing communications, focusing on a range of principles and theories, which are relevant to current practice. Strategic approaches to campaign planning are explored and students will apply and direct their learning to the creation of original marketing communication content using industry-standard techniques.
Educational Aims
The module will equip students with the relevant skills and an understanding of relevant contemporary communication theories and principles. Students will use this deep understanding to deploy effective strategic communications approaches aligned to the confident application of practical software skills in the creation of engaging online content.
Outline Syllabus
The syllabus will include (but is not limited to):
- Setting meaningful and measurable objectives
- Identifying and targeting audience segments
- Creating effective strategies
- Effective Communication planning
- Creating and editing attractive digital imagery
- Writing compelling and effective copy
- Filming and editing engaging digital video
- Measuring and evaluating success
- Ethical considerations relating to commercial communications
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Career Catalyst: Developing Skills for Long Term Success
(Studying both Tri2 & Tri3) -
Project 1 : Choose One the following Module
- Marketing Project: Group Project Challenge
(Research Project)
OR
- Enterprise Project: Concept Development
- Career Catalyst: Developing Skills for Long Term Success
-
Project 2 : Choose One the following Module
- Management Project: Individual Project Challenge
(Research Project)
OR
- Enterprise Project: Business Realisation
Some modules may be subject to change due to academic or operational requirements.
Accommodation
- Accommodation on campus (Frenchay Campus): En-suite starts from £211/week. (approx. 42 – 51 weeks)
- Accommodation in the city centre (City Campus): En-suite starts from £175/week, Studio starts from £225/week. (approx. 42 – 51 weeks)
Accommodation details and fees may change annually. Please refer to the UWE official website for updates.
Tuition Fees
- 1st Instalment: 150,000 THB
- 2nd Instalment: 200,000 THB
- 3rd Instalment: 280,000 THB
- Total Tuition Fee: 630,000 THB
For International Students (Non-Thai Student) Only
*** International students (Non-Thai nationals) will be charged 25,000 baht for the Extra fees on the 1st Instalment fee
*** International students (Non-Thai nationals) are required to have the Thai student visa / ED Plus visa before starting semester 1 in Thailand. (We cannot change the Tourist visa to the Thai Student visa in Thailand).
Minimum living cost: £1,171/month.
Students may work up to 20 hours/week during term time and full-time during vacation.
Start your journey
with US
ดาวน์โหลดรายละเอียดหลักสูตร Joint Master Programmes ปริญญาโทต่างประเทศ หรือพูดคุยกับทีม RSU Study Abroad เพื่อวางแผนเรียนต่อติว และการยื่นเข้ามหาวิทยาลัย อย่างมั่นใจ ตั้งแต่วันนี้
ABROAD
Bangkok 10110
Mon–Fri 10.00–18.00
Sat–Sun 9.00–17.00
088-022-2701 · 098-285-6114
LINE: @rsustudyabroad
7 minutes walk from BTS Asoke & MRT Sukhumvit
