UON-MSc International Marketing Strategy
MSc International Marketing Strategy
University of Northampton (UK)
Our MSc International Marketing Strategy degree is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context, helping you stand out in the industry after graduation.
Alongside the opportunity to further develop your strategic marketing skills, students on this master's programme may have the option to take part in an industry placement. This provides the opportunity to apply taught skills in a real-world marketing environment.
Marketing is no longer simply a business function. It is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success, not only in commercial businesses, but also within the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries or working with global influences in a domestic market, international marketing strategy affects organisations across industries. This course enables you to develop the professional marketing skills and knowledge required to work effectively in an increasingly complex international environment.
You will also enhance your ability to think strategically about marketing issues and challenges. The programme combines several modules to provide comprehensive coverage of the challenging and dynamic discipline of international marketing.
Course content reflects the key strategic decisions that underpin international marketing, including the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. The dissertation provides an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Course Module
- International Business Management in Digital Era
- Advanced Digital Marketing
- Research Methodology for Digital Business
- International Marketing Communication and Media Management
- Research in Action (Non-credit)
- Global Marketing Strategy
- Strategic Digital Marketing
- Luxury Brand Communications
- Global Marketing Issues
- Dissertation / Research Methods
Modules may be subject to change due to academic or operational requirements.
Accommodation
- Scholars Green (University of Northampton Accommodation)
- Single En-suite room: from £82/week
- Twin En-suite room: from £97/week
- Studio room: from £154/week
Minimum living cost: £1,171/month.
Students can work up to 20 hours/week during term time and full-time during vacation.
Tuition Fees
- 1st Instalment: 150,000 THB
- 2nd Instalment: 350,000 THB
- 3rd Instalment: 140,000 THB
- Total: 640,000 THB
For International Students (Non-Thai Student) Only
*** International students (Non-Thai nationals) will be charged 25,000 baht for the Extra fees on the 1st Instalment fee
*** International students (Non-Thai nationals) are required to have the Thai student visa / ED Plus visa before starting semester 1 in Thailand. (We cannot change the Tourist visa to the Thai Student visa in Thailand).
