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Joint Programs
MSc Marketing - ARU
MSc Marketing - ARU

You take your career seriously, but you’re also excited about where it could take you next. We share your focus and energy. Our MSc Marketing is designed to advance your critical knowledge and practical skills, while allowing you to finesse your unique approach. Because that kind of balance will propel you into new markets and thrilling opportunities. With our cutting-edge content, you’ll go beyond the average marketing skill-set. You’ll acquire digital and communications skills, explore international marketing and brand management, advance your business research abilities, and develop flexibility during realistic marketing strategy simulations.

You’re doing this for a reason, so you need a course with the potential to launch you into new opportunities. Our approach combines the art and science of advanced marketing with perpetual practical application. It means that everything you learn has meaning and purpose in the real world, and you will use your newly acquired skills and experience in your marketing job.

‘International’ isn’t just a business concept, it’s a way of life here at ARU. Our course attracts an international cohort, which mirrors the real world of business you’ll work in. The mixture of international students creates a classroom dynamic that’s driven by their local marketing insights and diverse, global experience. Our MSc Marketing students are energetic, entrepreneurial, and driven go-getters, passionate about the future of the industry. This combination of students from around the world ensures engaging and constructive discussions, expanding your horizons and creating networking opportunities to form meaningful business relationships, so valuable in the marketing industry.

Our contemporary content is constantly updated to match the pace of the real marketing world. You know that digital communications are an essential part of modern marketing. And we know the lightning speed that the digital world moves in. That’s why we constantly update our course content and stay on top of all new and emerging trends and practices. On top of that, we want you to have the same ability – to be ready for changes and able to adapt to them. That flexibility within the marketing context is developed during our Marketing Strategy Simulation module, where you will challenge yourself and learn to think on your feet, adapting to real life scenarios within a fast pace structure.

Choosing to study in Cambridge means being immersed in the exciting tech and biotech cluster known as the ‘Silicon Fen’. It means experiencing the unmatched blend of heritage and innovation, and studying amid the creative energy of a unique tech environment. With thousands of local companies thriving in this fast-moving industry, the marketing opportunities are countless. ARU lecturers use their contacts to forge and maintain strong links with Cambridge’s business network. These industry links mean influential guest speakers, access to pivotal talks and conferences, and exciting work experience opportunities.

Course Module

Semester 1 : January 2020 @RSU
  • • Global Business Management
  • • Marketing Management
  • • Strategic Management and Business Plan Analysis
  • • Integrated Marketing Communication

Semester 2 : September 2020 @ARU
  • • Principles of Marketing Management
  • • Research Methods for Business and Management
  • • Marketing Planning

Semester 3 : January 2021 @ARU
  • • Dissertation / Consultancy Project / Internship for 10 weeks

**Please Note : some modules may be subject to change due to unforeseen circumstances.

Careers / Further study

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Through our Business School Intern programme, around 35 students each year get a business mentor, work experience, exclusive training and development, and a reference from our Dean.

Accommodation

Accommodation on campus
- Shared house (Single) starts from £95/week
- En-suite starts from £150/week

Private accommodation in the city centre
- En-suite starts from £177/week
- Studio starts from £200/week


*A student will need a minimum of £1,015 per month to cover basic living expenses.
*International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.

Tuition Fees

1st Installment 100,000 THB
2nd Installment 200,000 THB
3rd Installment 155,000 THB
Total 455,000 THB

*International students will be added THB 25,000

Admission Calendar

Application deadline 6 December 2019
Interview Entrance Examination 8 December 2019
Entrance Result 11 December 2019
1st Installment Due Date 17 December 2019
Instruction Begins 31 January 2020


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