The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.
The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.
The skills you need to succeed
We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.
A real-world focus
The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.
• International Marketing Communication and Media Management
• Digital Entrepreneurial Finance
• Research in Action (Non-credit)
Semester 2 : Jan - May 2024 @ UWE
• Digital Marketing
• Research Methods for Marketing
• Corporate Communications
• Dissertation Research Methods
One Optional Module (From the following list):
• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society
• Retail and Fashion Marketing : Design and Delivery
Semester 3 : May - Sep 2024 @ UWE
• Dissertation / Work-based Project*
* It would be subject to availability and meeting client requirements. **Please note : some modules may be subject to change due to unforeseen circumstances.
Careers / Further study
Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.
If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.
You will have access to careers support while you are studying with us. Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.
Accommodation
● Accommodation on campus (Frenchay campus) : Twin room starts from £105/week, En-suite starts from £162/week. (approx. 40 weeks)
● Accommodation in the city centre (City campus) : En-suite starts from £151/week, Studio starts from £209/week. (approx. 40 - 51 weeks)
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
• Application deadline
10 Jul 2023
• 1st Instalment Due Date
25 Jul 2023
• Interview Entrance Examination
5 Aug 2023
• Entrance Result
6 Aug 2023
• Instruction Begins
21 Sep 2023
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.5 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).