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Joint Programs
MSc Strategic and Digital Marketing - DMU
MSc Strategic and Digital Marketing - DMU

This is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our MSc International Business and Marketing which is our career entry course.

  • Enhance your marketing knowledge
    Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
  • Develop essential analytical skills
    Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
  • Personal and professional development
    Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Course Module

Semester 1 : Feb - May 2021 @ RSU (RSU Tower - Sukhumvit 31)
  • • Marketing Management
  • • Integrated Business Management
  • • Integrated Marketing Communication
  • • Management and Organization Behavior

Semester 2 : Sep 2021 @ DMU
  • • Strategic Marketing
  • • Managing Advertising and Communications
  • • Social Media Strategy
  • • Marketing Research in Practice
  • • Enhhancing Business, Management and Employability Skills (0 Credit)

Semester 3 :  Jan 2022 @ DMU
  • • Dissertation 
**Please Note : some modules may be subject to change due to unforeseen circumstances.

Careers / Further study

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

Accommodation

Accommodation on campus: Share bathroom starts from £92/week, En-suite starts from £116/week
Accommodation off campus: Share bathroom starts from £99/week, En-suite starts from £107/week

*A student will need a minimum of £1,023 per month to cover basic living expenses.
*International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.

Tuition Fees

1st Installment 150,000 THB
2nd Installment 200,000 THB
3rd Installment 205,000 THB
Total 555,000 THB


Admission Calendar

Application deadline
20 January 2021
Interview Entrance Examination
23 January 2021
Entrance Result
24 January 2021
1st Installment Due Date
  31 January 2021
Instruction Begins
  18 February 2021


English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language. 
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).



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