Overview
The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation.
Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.
Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.
Key features
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• Develop professionally and personally during the course, which will help you gain an advanced understand of the key issues and themes in Marketing Management and place you in a strong position to embark on a career in this profession.
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• Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile).
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• The Marketing Consultancy Project module alternative to the dissertation, which gives you the opportunity to work on a real-life project and gain employability-relevant experience.
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• The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to a broad range of digital marketing technology and platforms used in different marketing and industry situations.
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• Formed and constantly reviewed with leading marketing agencies and departments, to ensure that postgraduate students are receiving cutting-edge marketing practice education from industry experts.
Course Module
- • Advanced Digital Marketing
- • International Business Management in Digital Era
- • International Marketing Communication and Media Management
- • Global Management and Organizational Behavior
- • Research in Action (Non-credit)
Semester 2 : Jan - May 2025 @ DMU
- • Integrated Marketing Communications
- • Digital Marketing Strategy
- Or
- • Consumer Experience and Behaviour
Semester 3 : Jun - Sep 2025 @ DMU
Choose one of the following:
- • Marketing Dissertation
- OR
- • Marketing Consulting Project
Careers / Further study
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.
Accommodation
● DMU-owned/managed halls: Single bed with shared bathroom starts from £99 - £110/week (approx. 41 – 43 weeks)
● Privately owned halls: En-suite starts from £122.40 - £185.61/week (approx. 43 - 44 weeks)
* For more information, please visit >>> https://www.dmu.ac.uk/study/accommodation/halls-of-residence/index.aspx
Tuition Fees
| • 1st Instalment | 150,000 THB |
| • 2nd Instalment | 605,000 THB |
| Total | 755,000 THB |
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
|
• Application deadline
|
28 Apr 2024 |
|
• 1st Installment Due Date
|
28 Apr 2024 |
|
• Interview Entrance Examination
|
11 May 2024 |
|
• Entrance Result
|
12 May 2024 |
|
• Instruction Begins
|
29 May 2024 |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).
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