เรียนต่อต่างประเทศ
Joint Programs
MSc Strategic and Digital Marketing - De Montfort University
MSc Strategic and Digital Marketing - De Montfort University

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Key features

  • • Enhance your marketing knowledge to develop and strengthen your career in the industry.
  • • This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of career in the secor.
  • • This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
  • • While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing postgraduate Diploma in Marketing. This is a sought-after qualification for employers and recognised by companies worldwide.
 

Course Module

Semester 1 : Jan - May 2022 @ RSU (RSU Tower - Sukhumvit 31)
  • • Marketing Management
  • • International Business Management
  • • Integrated Marketing Communication
  • • Management and Organization Behavior

Semester 2 : Sep 2022 @ DMU
  • • Strategic Marketing
  • • Managing Advertising and Communications
  • • Social Media Strategy
  • • Marketing Research in Practice
  • • Enchancing Business,f Management and Employability Skills (0 Credit)

Semester 3 :  Jan 2023 @ DMU
  • • Marketing Dissertation / Business Research Project
**Please Note : some modules may be subject to change due to unforeseen circumstances.

Careers / Further study

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

Accommodation

The Student Accommodation (Halls of Residence)

●  DMU-owned/managed halls: Single bed with shared bathroom starts from £99 - £110/week (approx. 39 – 42 weeks)


●  Privately owned halls: En-suite starts from £122.40 - £185.61/week (approx. 43 - 44 weeks)
 

 

* For more information, please visit >>> https://www.dmu.ac.uk/study/accommodation/halls-of-residence/index.aspx

Tuition Fees

• 1st Installment 150,000 THB
• 2nd Installment 200,000 THB
• 3rd Installment 250,000 THB
  Total 600,000 THB


Admission Calendar

Application deadline
31 October 2021
Interview Entrance Examination
13 November 2021
Entrance Result
14 November 2021
1st Installment Due Date
20 November 2021
Instruction Begins
27 January 2022
*International students (Non-Thai students) will be added THB 25,000

** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.



English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language. 
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).



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