- • Understand international marketing management and how it’s applied in industry
- • Gain professional marketing skills in preparation for future employment
- • Demonstrate the ability to understand market changes in a fast-moving industry
- • Apply your knowledge to develop international marketing plans and strategies.
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through
- • traditional lectures
- • seminars
- • group work
- • independent study
- • a dissertation
On this course, you’ll acquire academic knowledge and applied skills related to international marketing. You’ll study modules on understanding markets, relationship marketing, global brand management, marketing decision making, international consumer behaviour, digital marketing, international consultancy project, research methods and entrepreneurial marketing & innovation. These modules will introduce you to key concepts of marketing and skills – such as marketing decision making and critical thinking in international contexts – providing you with a strong foundation to fulfil your potential.
You will be supported in your learning journey through a number of key areas. These include
- • access to our unique student support triangle to help with your personal, academic and career development
- • access to our Skills Centre with one to ones, webinars and online resources, where you can get help with planning and structuring your assignments
- • industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities
Course Module
- • Advanced Digital Marketing
- • International Marketing Communication and Media Management
- • Digital Entrepreneurial Finance
- • International Business Strategic Management
- • Research in Action (Non-credit)
Semester 2 : Sep - Dec 2024 @ SHU
- • Understanding Markets
- • Marketing Decision Making
- • Relationship Marketing
- • Global Brand Management
- • Reserach Methods (join the MBA student in Dec 2024)
Semester 3 : Jan - Jun 2025 @ SHU
- • Dissertation
Applied learning
Live projects
Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.
The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
Careers / Further study
- • an international marketing manager
- • business development manager
- • shipping executive in countries such as China, India, Greece, Netherlands and UK
- • Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- • Robert Bosch SA
- • Servisair
- • Swisscom AG
- • Inlecom Systems Ltd
Accommodation
Halls of residence around campus (approx. 44 weeks)
- En-suite starts from £90-169/week
* For more information, please visit >>> https://www.shu.ac.uk/study-here/accommodation/properties
Tuition Fees
| • 1st Instalment | 150,000 THB |
| • 2nd Instalment | 200,000 THB |
| • 3rd Instalment | 340,000 THB |
| Total | 690,000 THB |
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
| • Application deadline | 28 Apr 2024 |
| • 1st Instalment Due Date | 28 Apr 2024 |
| • Interview Entrance Examination | 11 May 2024 |
| • Entrance Result | 12 May 2024 |
| • Instruction Begins | 29 May 2024 |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).
คลิกดูข้อมูลมหาวิทยาลัย
สอบถามข้อมูล: โทร 088-022-2701, 098-285-6114
เวลาทำการ
วันจันทร์ - วันศุกร์ เวลา 10:00-18:30 น.
วันเสาร์ - วันอาทิตย์ เวลา 09:00-17:00 น.
LINE OFFICIAL: @rsustudyabroad Email: info@rsustudyabroad.com
