Study a vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events and learn how to plan, manage and evaluate them.
- • Understand how strategic decisions involve multiple business areas at once.
- • Solve complex problems through innovative, analytical and critical thinking.
The focus of the course is on the strategic role events play in modern society, and how they contribute to organisational and community objectives. Recent developments in event strategy are at the core of the course, based on the research of our 25-strong academic research team. You learn to understand how strategic decisions involve multiple business areas at once and how to solve complex problems through innovative, analytical and critical thinking.
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You learn through
- • experiential workshops
- • seminars
- • tutorials
- • site visits
Course Module
- • Management and Organzational Behavior
- • Strategic Management
- • International Business Management
- • Integrated Marketing Communication
Semester 2 : Sep 2023 @ SHU
- • Work Related learning
- • Delivering Successful Business Events
- • Research Methods
- One Elective Module from the following list:
- • International Cultural Events
- • Live Event
- • Major Event Policy And Practice
- • Outdoor Experiential Events
- • Safety And Security Management In Tourism
- • Tourism And Globalisation
Semester 3 : Jan 2024 @ SHU
- • Dissertation
**Background or part-time work in the sector that would be preferred.
Otherwise – you would need to join an extended induction.
Future careers
This course prepares you for a career in
- • global hotel groups
- • event venues
- • government organisations
- • non-government organisations
- • international associations
- • conference and event departments and organisers
- • international leisure resorts
- • potential career opportunities in agencies specialising in events and conference business analysis
- • potential progression to PhD study on successful completion of the course to Masters level
Accommodation
- En-suite starts from £90-169/week
* For more information, please visit >>> https://www.shu.ac.uk/study-here/accommodation/properties
Tuition Fees
| • 1st Installment | 150,000 THB |
| • 2nd Installment | 200,000 THB |
| • 3rd Installment | 280,000 THB |
| Total | 630,000 THB |
*** Notice of Tuition Fees change: Tuition fees may be changed from this fee for the year 2023 due to the updated academic year 2023 from Sheffield Hallam University.
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
| • Application deadline | 31 October 2022 |
| • Interview Entrance Examination | 20 November 2022 |
| • Entrance Result | 21 November 2022 |
| • 1st Installment Due Date | 30 November 2022 |
| • Instruction Begins | 1 February 2023 |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).
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