Learn how to use and apply consumer behaviour theory when developing marketing strategies. Discover how brands are constructed, produce value and what they mean for a variety of stakeholder groups. Study how brands are managed in the international marketplace. Consider branding from producer and consumer perspectives.
In modern marketing, versatile skills are essential. Marketers must be sensitive to customers, and understand the importance of brand perception. On this course, you’ll develop your understanding of branding and consumer behaviour and its usefulness for marketing management. Upon graduating, you’ll have a distinctive skillset — perfect for entering a range of rewarding positions.
This course has modules in both consumer behaviour and branding, which work to complement one another. It draws upon psychology, branding, consumer culture studies and management — examining the consumer both as an individual, and within certain groups.
A variety of learning and teaching methods will be used to facilitate the development of knowledge, understanding and skills. The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.
You learn through- • lectures
- • seminars
- • problem-solving exercises
- • case studies
- • individual and group presentations
- • directed learning activities
- • dissertation
Course Module
- • Strategic Management
- • International Business Management
- • Integrated Marketing Communication
- • Marketing Management
Semester 2 : Not Available @ SHU
- • Global Brand Management
- • International Consumer Behaviour
- • Applications of Branding
- • Contemporary Practices in Marketing Research
Semester 3 : Not Available @ SHU
- • Dissertation
Applied learning
Live projects
Throughout the course, you’ll undertake simulations of the workplace — allowing you excellent real-world experience. There are also a number of enterprise initiatives, and student-led voluntary opportunities.
Careers / Further study
- • brand management
- • consumer behaviour
- • consumer and market research
- • marketing
- • doctoral studies
Accommodation
- En-suite starts from £90-169/week
* For more information, please visit >>> https://www.shu.ac.uk/study-here/accommodation/properties
Tuition Fees
| • 1st Installment | 150,000 THB |
| • 2nd Installment | 200,000 THB |
| • 3rd Installment | 340,000 THB |
| Total | 690,000 THB |
*International students (Non-Thai students) will be added THB 25,000
** A student will need a minimum of £1,023 per month to cover basic living expenses.
** International students are allowed to work up to 20 hours a week during term time and full-time working during vacations.
Admission Calendar
| • Application deadline | N/A |
| • Interview Entrance Examination | N/A |
| • Entrance Result | N/A |
| • 1st Installment Due Date | N/A |
| • Instruction Begins | N/A |
English Language Requirements
If English is not your first language you will need to be able to show you have the required level of English language.
The course requirements with IELTS or BACIET overall score of 6.0 with a minimum of 5.5 or higher in each component (reading, writing, listening and speaking).
คลิกดูข้อมูลมหาวิทยาลัย
สอบถามข้อมูล: โทร 098-285-6114, 088-022-2701
เวลาทำการ
วันจันทร์ - วันศุกร์ เวลา 10:00-19:00 น.
วันเสาร์ - วันอาทิตย์ เวลา 09:00-17:00 น.
LINE OFFICIAL: @rsustudyabroad Email: info@rsustudyabroad.com
